Giving interviews is a great book marketing strategy. Interviews offer you the opportunity to reach potential readers and buyers of your book on a local, national and international basis often without you having to leave the comfort of your home or office.
However, just as a guest of a show or program can be disappointing in their responses, an interviewer can also miss the mark when it comes to asking great questions. Therefore it is often advantageous to offer your interviewer a list of suggested questions.
Interviews can be for TV or radio. The latter can be Internet-based station or traditional. An interview can also take the form of a teleseminar and so there are numerous opportunities for you to take advantage of as a published author and lots of potential pitfalls as well.
So here are 7 benefits of providing interviewers with your own interview questions:
1. Journalists are often very busy and have to work to tight deadlines. Submitting your own questions makes it easier for the journalist to prepare for the interview and even increases the chances that you will actually get the interview you desire.
2. If you're doing a heavy schedule of interviews then knowing what questions you're going to be asked in advance can do much to ease the stress of a hectic interview timetable.
3. Having a set of standard questions will help you to better monitor and evaluate your performance and the effectiveness of your performance under different conditions. It can also help you to identify the elements of your interview that work well and the elements that don't so that you can make changes to you're your questions and or your responses.
4. In many cases your interviewer will not have had the chance to read your book cover to cover and so preparing your own questions will help to ensure that you are able to convey the salient points of your book.
5. If your book is of a technical nature then it can help your interviewer immensely if you structure the questions for them. In addition to knowing what to ask, a list of questions can help to focus your interviewer's attention as to what they should concentrate on in preparation for the interview.
6. Providing your interviewer with a set of questions will also help in the marketing of your interview as your interviewer will be able to readily highlight the benefits of listening to the interview.
7. Knowing the questions you're going to be asked gives you greater control over the interview. It almost guarantees that you'll be given questions that you have prepared answers for so this strategy can help you to appear more confident, more relaxed and yet still energised. The requirements for a radio interview can differ greatly to that for a television interview. How you answer questions will also depend upon the format of the program that you are part of. However, whatever the interview medium, the better prepared you are, the better the impression you'll make and the more books you're likely to sell.
A great interview will also vastly increase the odds of you of being invited back for other interviews and this calibre of publicity as part of your book marketing campaign can truly be priceless.
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